• Silo Theatre

  • Silo Theatre

  • Silo Theatre

Creative Direction, Design Direction

Year

2024

Client

Silo Theatre

In 2023, funding cuts for the arts industry meant Silo Theatre was to announce a hiatus in programming. This meant 2024 was the year of return and an opportunity to make a statement.

We challenged viewers with a provocation;

“You are the media you consume.”

We know the media we consume daily has a direct effect on the ideas, values, and words we are exposed to. The media consumption theory states that consumers use media to satisfy specific needs or desires. So, as contributors to the theatre format we captured figurative imagery of what you can expect to absorb in our 2024 shows.

Whether humour or disgust, the close up imagery has been constructed to evoke a visceral reaction.